MLS/REALTOR® Community Marketing Services
This high-impact component of the Portland Home Marketing System includes placement of your Portland, Beaverton, Hillsboro, Lake Oswego, West Linn, Tigard, Tualatin, Wilsonville, Oregon City, Happy Valley, Forest Grove, Cornelius, Gresham, Sherwood or Multnomah County property information in the MLS for these areas. Your Portland area home will also be placed on the Portland Showcase of Homes REALTOR® Caravan which allows other top producing Portland real estate agents view your listing up close and personal with this elite group of Portland REALTORS®. The purpose of this strategy is to position your Portland home so it reaches the Multnomah County home selling “Pros” who typically sell 80% of this area’s inventory in our market.
Marketing Your Portland Home with Direct Mail
The primary component of this strategy includes mass distribution of my professionally designed “Just Listed” and “Just Sold” postcards to your Portland area neighbors. Measuring each strategy for success, experience has confirmed your Portland neighbors may actually know a friend or family member who would like to take a look at your Portland home. I also let your Portland neighbors know that a property has recently sold in your area with “Just Sold” postcards. This type of information always creates excitement in the neighborhood. It’s quite possible your neighbors could help “spread the good news” that properties are selling in your neighborhood.
Selectively Using Print Media Marketing
Another essential element of this Portland Home Marketing System includes the use of local and regional print media with newspaper classified ads, and newspaper display ads. While fewer Portland real estate agents see the real value and results from newspaper classified ads, there are select opportunities to place strategic ads in print and I continue to utilize print ads for added exposure. It is always important to use highly qualified professional ad copy writers to "fashion" compelling copy to entice readers to connect your Portland home with a potential buyers needs.